This strand of my research examines how people seek, evaluate and use health information, how digital skills and socioeconomic resources shape those practices, and why access to digital services does not automatically lead to equal benefits.
Health Education & Behavior · 2024 · 51(4), 502–511
How Technology, Health Information Seeking, and Socioeconomic Factors Are Associated With Coronavirus Disease 2019 Vaccination Readiness in Estonians Over 50 Years?
Marianne Paimre · Sirje Virkus · Kairi Osula
Examines relationships between technology use, health-information seeking, socioeconomic factors and vaccination readiness among Estonians aged 50 and over.
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Journal of Documentation · 2023 · 79(5), 1164–1181
Health Information Behavior and Related Factors Among Estonians Aged ≥ 50 Years During the COVID-19 Pandemic
Marianne Paimre · Sirje Virkus · Kairi Osula
Investigates health-information needs, online searching, technology use, socioeconomic factors and health-related choices among adults aged 50 and over.
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The Journal of Aging and Social Change · 2026
Diverse Pathways to Health Information: A Cluster-Based Typology of Estonian Adults Aged 50+
Marianne Paimre
Uses cluster analysis to identify different patterns of health-information seeking among Estonian adults aged 50 and over.
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ICT4AWE · 2025
Information-Seeking Behavior Associated with Willingness for COVID-19 Vaccination in 60+ Estonians
Marianne Paimre · Andri Ahven
Explores associations between information-seeking behaviour and vaccination willingness among Estonians aged 60 and over.
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Proceedings of the Estonian Academy of Sciences · 2023 · 72(3), 313–321
Relationships Between Willingness to Get Vaccinated Against COVID-19, Socioeconomic Indicators, Choices in Health Behavior, and Health Information Seeking Among Estonians Aged ≥50
Marianne Paimre · Kairi Osula
Examines vaccination willingness in relation to socioeconomic indicators, health behaviour and health-information seeking.
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Communications in Computer and Information Science · 2023
Gender Aspect in Online Health Information Seeking Behavior Among Estonians Aged ≥50 During the COVID-19 Pandemic
Marianne Paimre · Kairi Osula
Examines gender differences in online health-information seeking among older adults.
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ICT4AWE · 2022
Gender Differences in ICT Acceptance for Health Purposes, Online Health Information Behaviour, and Health Behaviour Among Estonian Older Adults During the COVID-19 Crisis
Marianne Paimre · Kairi Osula
Investigates differences in health-related ICT acceptance, information seeking and health behaviour among older adults.
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The Journal of Aging and Social Change · 2022 · 12(2), 103–117
Estonian Men Over 65 More Willing to Use Digital Technology for Health Purposes and Vaccinate Against COVID-19 than Women
Marianne Paimre · Andri Ahven
Focuses on gender differences in older adults’ willingness to use digital technology for health purposes and vaccination-related attitudes.
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ICT4AWE · 2020
Online Health Information Seeking Behavior of Working and Non-working Estonian Older Adults as Compared to Students
Marianne Paimre
Compares patterns of online health-information seeking among working and non-working older adults and students.
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ICT4AWE · 2019
Do Elderly People Enjoy the Fruits of Estonia’s E-Health System?
Marianne Paimre
Examines whether older adults are able to benefit equally from Estonia’s digital health environment.
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