I am a researcher, lecturer and public writer working across digital society, media, health information, artificial intelligence and drug policy. I am particularly interested in how information, technologies and public narratives shape the ways people understand complex social problems.
Recent essays and commentary bringing research, policy developments and social analysis into wider public debate. English titles are editorial translations for this website; the original articles were published in Estonian.
Drug use is increasingly tied not only to escape, but to keeping up with work, study and performance pressure. The essay argues that drug policy should ask less about which substance to ban next and more about why so many people need chemical acceleration or relief to function.
Original Estonian title: “Uimastipoliitika vale küsimus”
Read original in Estonian →Traditional source criticism assumes that checking several sources increases confidence. In AI-mediated information environments, apparently different sources may repeat the same underlying material, creating an illusion of independent confirmation.
Original Estonian title: “Allikakriitika on tehisarule jalgu jäänud”
Read original in Estonian →Synthetic drug markets change with extraordinary speed. This piece compares that logic to fast fashion and asks how policy can respond when new compounds appear faster than conventional regulation can keep up.
Original Estonian title: “Narkoturg töötab nagu kiirmood – turule tuleb kaks uut ainet nädalas”
Read original in Estonian →Drug markets have adopted the logic of platforms, digital marketing and consumer culture. Prevention therefore needs to address algorithms, persuasion and media literacy alongside substances and health risks.
Original Estonian title: “Kui narkoturg hakkab meenutama e-poodi”
Read original in Estonian →Drawing on EUDA future scenarios, this essay asks how policy should respond when psychoactive experiences are increasingly shaped by AI, neurotechnology and digital systems.
Original Estonian title: “Narkootikumid, mis polegi enam ained? Tarkvara, mis juhib ja kujundab sõltuvusi? Eesti pole tulevikuks valmis”
Read original in Estonian →Estonia has encountered especially dangerous synthetic opioids earlier than much of Europe. The article asks whether that painful experience has been converted into expertise and influence.
Original Estonian title: “Eesti kui narko-katselaps: meie surnud on teistele riikidele hoiatussüsteem”
Read original in Estonian →Peer-reviewed research on health information behaviour, digital inequality, technology use and health-related decision-making.
Examines the relationships between ICT use, online health-information seeking, socioeconomic factors and vaccination readiness among people aged 50 and over in Estonia.
DOI / Read article →Investigates how health-information needs, online searching, technology use, socioeconomic factors and health-related choices intersect among older adults.
DOI / Read article →Brings together research on health-information seeking, digital skills, trust, technology use and the unequal ability to benefit from online health information.
More about the research →
Essays and commentary on drugs, technology, media, AI and information.
Peer-reviewed research on health-information behaviour and digital participation.
Coverage of research, expert commentary and radio appearances.
My academic and public work connects information studies, digital society and media analysis. Across these fields, I am interested in a common question: how do people make sense of information, technologies and social problems — and what happens when the systems around them change faster than public understanding?
About Marianne →